Arhi has seen retailing from many perspectives. He started as a researcher in Aalto University and spent a year as a visiting researcher in Saïd Business School in the University of Oxford. After his dissertation on the emergence of online grocery retailing in UK he moved on to consulting in Solita. Then he spent a couple of years as a development director working with online grocery retailing in Kesko corporation.
That led to the founding of the online grocery retail startup Ada Fresh.