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ROC: Return on Creativity

A talk by Mariana De Marchi
Head of Customer Experience, Qualicorp

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About this talk

To be creative and innovative doesn't mean to be disruptive necessarily, but to do the same things in a different manner. There is a much-added value to solving problems creatively and learning from customer journey gaps, as opposed to leaning solely on ingrained processes to justify every decision making internally and to customers.

Watch this talk if you want to understand how creativity can improve experiences and how it brings value to your business!

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Mariana De Marchi

Mariana is a young professional who holds a degree in International Relations from York University and a Master in Business Economics from Fundação Getúlio Vargas, being one of the first professionals in CX in her country. She is one of the few CCXP in Brazil and has over 15 years of experience in Customer Care and Customer Experience.

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