Stepping up design maturity — lessons from OP Financial Group
A Talk by Tuomas Manninen and Pia Hannukainen
About this Talk
Research shows that organizations who put effort on design and CX make more money. OP Financial Group has been a forerunner on utilizing design and user centricity. Tuomas and Pia will tell you how OP has taken advantage of design and increased design maturity, how the design work has been organized, and how they have measured the results.